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User Research

Quantitative

A/B Testing

TBD - Conducting an effective user interview is just as much about establishing rapport than it is about asking the right questions.

I find the GRAMS method is a great way to ensure my team can get valuable data in even a short amount of time.

I have conducted interviews for both discovery and validation phases of a product's design both in-person and remote and I have to say I really enjoy this aspect of user research.

Metric based surveys

TBD -Usability testing involves observing users as they complete tasks to identify friction points, measure performance, and ensure the design aligns with user expectations.

During my time with Fidelity my team and I would perform on-site usability testing sessions for days at a time. More recently with NetApp we would perform all usability tests remotely both moderated and unmoderated using Zoom and UserTesting.

Analytics

Text TBD - Usability testing involves observing users as they complete tasks to identify friction points, measure performance, and ensure the design aligns with user expectations.

During my time with Fidelity my team and I would perform on-site usability testing sessions for days at a time. More recently with NetApp we would perform all usability tests remotely both moderated and unmoderated using Zoom and UserTesting.

Performance benchmarking

Text TBD - Usability testing involves observing users as they complete tasks to identify friction points, measure performance, and ensure the design aligns with user expectations.

During my time with Fidelity my team and I would perform on-site usability testing sessions for days at a time. More recently with NetApp we would perform all usability tests remotely both moderated and unmoderated using Zoom and UserTesting.

© Kris Fowler. 2025

© Kris Fowler. 2025

© Kris Fowler. 2025